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<p>Sharing Stewart Room's Privacy insights with his authorisation. Stewart Room is Partner at PwC UK.</p>
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<p><strong>Top reasons to cherish concepts of </strong><a href="https://www.linkedin.com/feed/hashtag/?keywords=%23privacy"><strong>privacy</strong></a>: </p>
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<p>? <em>Discovery and development</em>: we need a private place to develop and grow, to experiment and to find out who we are. </p>
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<p>? <em>Happiness</em>: our relationships with one another require a private place to kindle, to sustain, for love. </p>
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<p>? <em>Sanctuary</em>: a private place is a refuge from persecution, intolerance, abuse and harm. </p>
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<p>? <em>Disagreement, dissent</em>: sometimes people need to resist or fight back against dictators, demagogues and dystopian potentials, for which privacy is essential. </p>
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<p>? <em>Trust in tech</em>: amazing tech innovations have the capacity to change the world for the good, but not without privacy trust and confidence. </p>
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<p>? <em>Consumer protection</em>: personal data fuels business and public services, but its our data, not theirs, so privacy rules protect us from abusive practices. </p>
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<p>? <em>Reputation</em>: respecting privacy enhances reputations, from policing, to the workplace, to online activities and everything in between. </p>
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<p>? <em>Business purpose</em>: creating and sustaining economic value for the long term can’t be divorced from the need to respect privacy.  </p>
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<p>? <em>Our values</em>: privacy is a fundamental right in a democratic society, upon which everything stands or falls, so it’s a differentiator between what we value and what we would dread to become.</p>
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<p><strong>Top reasons why </strong><a href="https://www.linkedin.com/feed/hashtag/?keywords=%23Data_Protection"><strong>Data_Protection</strong></a><strong> programmes fail to deliver: </strong></p>
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<p>? <em>Purpose</em>: if an organisation doesn’t understand why a good approach to DP is integral to its purpose, how can we expect good outcomes? </p>
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<p>? <em>Tone from the top</em>: leadership is everything, but if the Board won’t lead on DP, what’s there to follow? </p>
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<p>? <em>Skills</em>: DP needs a multi-disciplinary team to deliver, so if key skills are lacking, problems will embed. </p>
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<p>? <em>Silos</em>: silos mean behavioural, virtual and physical barriers standing in the way of DP success. </p>
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<p>? <em>Vision</em>: yes, DP is a legal topic, but in the real world it needs more than a legalistic vision.  </p>
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<p>? <em>Narrow and shallow transformation</em>: DP needs to be delivered in all layers of the organisation, covering paper, people, tech and data, so change needs to be broad and deep. </p>
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<p>? <em>Technology Reference Architecture</em>: a comprehensive approach needs a TRA, so if you haven’t got one, don’t be surprised by DP failure. </p>
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<p>? <em>Special Characteristics</em>: buying off the peg is ok at times, but DP needs ‘made to measure’ solutions, knowing the factors that make your organisation unique. </p>
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<p>? <em>Adverse Scrutiny</em>: DP needs to survive adversity, so ignoring your risks is a recipe for disaster.  </p>
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<p>? <em>People</em>: the main concern of DP is people and if you forget that, you’ve got nothing.</p>
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<p><strong>Top things that make </strong><a href="https://www.linkedin.com/feed/hashtag/?keywords=%23privacy"><strong>#privacy</strong></a><strong> professionals sigh</strong>: </p>
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<p>?‍♂️ <em>New oil</em>: sorry, personal data isn’t oil, or some other kind of commodity that can be owned then exploited and until you understand that, you just won’t understand anything about privacy, period. </p>
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<p>?‍♀️ <em>GDPR is done</em>: GDPR has barely started, so get real and stick with the programme, because there’s a 50 year history here and its not going away. ?‍♂️ Privacy activists are a pain: if they are, then power to them, because they do a good job and we need them. </p>
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<p>?‍♀️ <em>X owns privacy</em>: no, everyone owns privacy. ?‍♂️ Decades of experience: really, tell us about it.  </p>
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<p>?‍♀️ <em>Security or privacy</em>: a false dichotomy, a mantra for a surveillance society or police state. ?‍♂️ Security is privacy: nope, still wrong, keep trying. </p>
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<p>?‍♀️ <em>They’re jumping on the bandwagon</em>: hey, this is a community and everyone is welcome, so lend them a hand. ?‍♂️ Consent is best: yes, consent is important, but it’s not the only route to lawfulness and certainly not the best or appropriate route in all circumstances. </p>
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<p>?‍♀️ <em>Leading privacy expert:</em> it’s not yours to claim, but for others to think. ?‍♂️ Privacy stymies innovation and competitiveness: ok, prove it. </p>
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<p>?‍♀️ <em>We need fines</em>: we don’t, we need a change of mindset.</p>
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<p>BECAUSE <a href="https://datarainbow.eu/2019/01/22/why-privacy-matters/">PRIVACY MATTERS</a></p>
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<p></p>
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